KATQ's Client Advertising Questionnaire
ALL INFORMATION IS CONFIDENTIAL
Upon submittal of this information you will be contacted by a New Business Development Specialist.
Name:
Please enter the name you would like to appear in advertisement.
Is this a telephone or retail sales message?
If you have a product or storefront, you’re likely to use a location. If you have a service, you will likely want to use a telephone number. In both cases a website URL is a good idea.
Please select from the following:
Phone Number:
Retail Sales Message:
Website URL:
What is your locator? (Not a street address, i.e., at the corner of Jackson and Taylor, etc.)
What is your positioning statement/slogan?
What one point do you want to get across? What do you want listeners to remember?
What is your primary offer to the consumer for responding to this advertising?
Who do you feel is your competition? Who are your customers? (the 25% that do 75% of the business)
What is the most successful promotion you have done? Why?
When is your next promotion and what do you have planned?
What would give you a feeling of satisfaction from your ad campaign?
Why should I shop you instead of your competitor?
Client personal preferences, co-op brands, and additional notes.
